YouLeadYou is an educational organization dedicated to teaching practical self-leadership through cognitive neuroscience. Our mission is to help people improve their well-being and self-leadership so they can realize their potential and live more meaningful, fulfilling lives. Evolution has equipped us with a brain and nervous system designed to help us overcome challenges so we can survive and thrive. While our ancestors had to master a harsh external environment, today our greatest challenge is often mastering our internal one—our minds. For thousands of years, wisdom traditions have taught that mastering the mind is essential to a fulfilling life. Modern neuroscience now explains why and how. Through neuroplasticity, the brain continues to change throughout our lives. By developing the practical self-leadership skills needed to master the mind, we can intentionally direct those changes, strengthen resilience, and create lasting positive change.
Founder/Director
Dr. Nasser D. Salehinia, is a cognitive neuroscience researcher, educator, author, and developer of the YouLeadYou Model™—a practical framework that teaches people how to lead their brains instead of being led by them. He is the author of YouLeadYou: The Neuroscience of Self-Mastery and Leadership Intelligence: Leading with the Brain in Mind (forthcoming).
His scientific journey began as a research scholar with the renowned neuropsychiatrist and brain researcher Dr. Stanislav Grof. For more than four decades, he has studied, taught, and applied cognitive neuroscience, psychology, leadership, and human development to better understand how the brain shapes our thoughts, emotions, and behavior. His research focuses on the brain's Default Mode Network (DMN) and its role in influencing our thoughts, emotions, behaviors, and overall well-being.
He also developed Somatic Emotions Therapy™ (SET), a coaching methodology for helping people overcome stress, anxiety, interpersonal challenges, and trauma.
In addition to his work in neuroscience and education, Nasser has founded and led organizations in leadership development, strategic consulting, and technology. These experiences helped shape the practical, real-world approach that defines the YouLeadYou Model™.
He is also a lifelong student and practitioner of Zen. His passion is to make a positive difference in people’s lives.
